About Us

Even before receiving a degree in fashion merchandising, I dreamt  of owning my own boutique.

After having my son, Jax, in 2015, I found myself on a treasure hunt to find trendy, comfortable staples for his wardrobe. As he grew into bigger sizes, the selection became slimmer, which sparked the creation of "The Little Bro Shop". Our name is inspired by my younger brother, "Joe Bro", who always pushed me to pursue my dream.

My goal is to bring the best selection of little boys' apparel to one place. All of the styles and brands you see are inspired, worn, and loved by Jax.

xo, Danielle